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Demi-Fine Jewellery? WTF?
Admin 01/05/2019
Demi-Fine Jewellery? WTF?

What is 'Demi-Fine Jewellery?

Yet another made up buzz phrase but, what the heck, let's run with it as this is what jewellery on Odissa is all about! :-)

Demi-Fine jewellery is the mid point between costume jewellery and fine jewellery. It takes elements from both and allows more affordable price points to the upper end fine jewellery level by using lower priced materials such as plated Silver, lower carats of gold, Platinum and Palladium, mixing different metals, precious and non precious, Sapphires, lab created diamonds etc., and is a market growing year on year. An alternative way to create the look of fine jewellery and also bring it into the category of demi-fine is by not compromising on the higher carat of the metals, but to make the item smaller and lighter weight.

Price points for DF Jewellery, appear to be around the £300 - £400 mark and the consumer often sources brands and niche designers...

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