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Product Photography Guide

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An Image is Worth a Thousand Words (And Maybe a Thousand Sales!)

Accurate representation of your product is essential, customers need to be able to learn as much about your product as they possibly can before they can make a decision about whether or not to buy it.

The way you present your products online has a significant impact on sales. Taking great photographs of your handcrafted products is an essential skill when showcasing designs for your online shop presence or entering competitions etc.

The main product or catalogue shots look better where possible with a white background and, optionally, the addition of a drop shadow (pay attention to shadows). If well lit, a subtle shadow can add depth and dimension to a shot.

Lighting

Avoid harsh backlighting and other setups that cast shadows on the surface of the object.

product photography tips

Keep the lights on the same side of the object as your camera, or slightly off to one side. Jewellery, and in particular, polished Silver is notoriously difficult to photograph. The addition of a strategically placed piece of black card in your lightbox that shows as a reflection on the jewellery can be advantageous by adding depth.

They should also be clear with the product in focus, although it can help to draw attention to certain features of the product by making elements of the design out of focus.

Fingerprints or dust on your product produce poor quality results so cleanliness is important.

Be Creative

Showing multiple angles of your product is critical. It is a known fact that showing multiple views of your product will significantly improve your sales.

Additional images showing the products in various lifestyle situations or worn on a model help to sell them and give a sense of physical size.

Show your packaging so the customer can see what to expect when the product arrives.

Small pictures are simply not effective as a sales tool. Images should be square and ideally a minimum of 600 pixels x 600 pixels and a maximum of 1000 pixels x 1000 pixels @ 72dpi for online purposes.

After the Shot! 

A little bit of 'cleaning up' editing is normal, background removal or exposure and levels settings can be undertaken easily with software programmes such as Photoshop or Corel (paid for). Or, as a free alternative, Gimp (downloadable) or Pixlr ( online editing; www.pixlr.com ).

Consistency -  It’s very important that you crop and size all of your product images in the same way. Multiple crops and sizes will only confuse customers and lessen the professional look of your Odissa shop product range.

 

Odissa - The Blog

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PPL Cover for Arts and Crafts

posted by admin at 10/09/2019
We are pleased to announce that a new subscription is available to sellers of jewellery and other craftworks that includes £5M Products and Public Liability insurance cover. Cover includes sales to the USA and Canada, the use of heat on third party premises, exhibiting at craft fairs and exhibitions and teaching ...
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Odissa is Evolving!

posted by admin at 08/20/2019
We are pleased to announce that the Guild of Jewellery Designers selling platform, Odissa, is now open to designer/makers of all arts and crafts. We aim to hold on to our ethos of maintaining a handcrafted products platform and hope to create a vibrant and interesting place for visitors to shop so, if you make handcrafted products, feel free to join us on the adventure! :-)
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MY SILVER HAS GONE BLACK!

posted by admin at 07/04/2019
Does your Sterling Silver tarnish?   Summer months can be a nightmare for lovers of Silver, when, for no obvious reason, your Silver jewellery doesn't look as lustrous as it should. Here we explore some reasons why this happens.   First of all what causes the discolouration?   Silver turns black when kept in the air because it reacts with sulphur compounds such as hydrogen sulphide (H2S) present in air ...
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