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Product Photography Guide

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An Image is Worth a Thousand Words (And Maybe a Thousand Sales!)

Accurate representation of your product is essential, customers need to be able to learn as much about your product as they possibly can before they can make a decision about whether or not to buy it.

The way you present your products online has a significant impact on sales. Taking great photographs of your handcrafted products is an essential skill when showcasing designs for your online shop presence or entering competitions etc.

The main product or catalogue shots look better where possible with a white background and, optionally, the addition of a drop shadow (pay attention to shadows). If well lit, a subtle shadow can add depth and dimension to a shot.

Lighting

Avoid harsh backlighting and other setups that cast shadows on the surface of the object.

product photography tips

Keep the lights on the same side of the object as your camera, or slightly off to one side. Jewellery, and in particular, polished Silver is notoriously difficult to photograph. The addition of a strategically placed piece of black card in your lightbox that shows as a reflection on the jewellery can be advantageous by adding depth.

They should also be clear with the product in focus, although it can help to draw attention to certain features of the product by making elements of the design out of focus.

Fingerprints or dust on your product produce poor quality results so cleanliness is important.

Be Creative

Showing multiple angles of your product is critical. It is a known fact that showing multiple views of your product will significantly improve your sales.

Additional images showing the products in various lifestyle situations or worn on a model help to sell them and give a sense of physical size.

Show your packaging so the customer can see what to expect when the product arrives.

Small pictures are simply not effective as a sales tool. Images should be square and ideally a minimum of 600 pixels x 600 pixels and a maximum of 1000 pixels x 1000 pixels @ 72dpi for online purposes.

After the Shot! 

A little bit of 'cleaning up' editing is normal, background removal or exposure and levels settings can be undertaken easily with software programmes such as Photoshop or Corel (paid for). Or, as a free alternative, Gimp (downloadable) or Pixlr ( online editing; www.pixlr.com ).

Consistency -  It’s very important that you crop and size all of your product images in the same way. Multiple crops and sizes will only confuse customers and lessen the professional look of your Odissa shop product range.

 

Odissa - The Blog

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New Product Price Calculator Tool

posted by admin at 01/15/2020
We're pleased to announce the addition of a brand new product pricing calculator tool which is available to all vendors in your back end admin area only. Click the blue button next to the 'Item Price' field to open the calculator. The tool is designed to be a quick price calculation tool to confirm that your pricing is correct and that you are actually making some money! :-) Pricing your products for selling, either wholesale or full retail, is difficult at the best of times ...
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New Features for Odissa Sellers

posted by admin at 12/19/2019
New Feature Number 1:   Odissa sellers can now create multiple logins and have up to 5 seller assistants for members of their team to help maintain their shop area. Eg, add products, update prices and descriptions etc.   So come on! Rope in your partners, friends and family and get them working for you!   New Feature Number 2:   We now have an enhanced order management tool in the Odissa backend admin area which allows shop owners to manage all their orders whether placed through Odissa or from any sales channel ...
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Lost Jewellery Recovery Service - Jewellery Reunited

posted by admin at 11/26/2019
Jewellery Reunited is a service run by The Guild of Jewellery Designers to help reunite lost or stolen jewellery with its rightful owner The idea of a service to reunite people with their loved jewellery came about following a month of desperately retracing steps and turning our house upside down while frantically searching every room, twice sometimes three, with no luck ...
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