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Beautifully handcrafted 925 sterling silver jewellery that silently speaks your truth! Our designs have a personal meaning and a story to tell making them perfect for you or that special someone in your life. Perfected in Computer Aided Design (CAD) software, 3D printed and reproduced through lost wax casting process in he famous Birmingham Jewellery Quarter. Our pendants are sent to the Assay Office in London if required for hallmarking with our own maker’s mark.





What personal data we collect and why we collect it

We know that your privacy and how your information is shared online is important to you at Amoreantos and we are committed to protecting the information that you share with us. We collect information about you when you contact us and only use it as permitted by law. We also use HTTPS encryption on our website. We acknowledge that by continuing to use our site that you understand and accept this privacy policy. If you do not accept and agree please do not continue or give your information.

We may collect, store and use the following kinds of personal information:

  1. information about your computer and about your visits to and use of this website (including your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation);.

  2. information that you provide to us for the purpose of registering with us or submitting an enquiry via the contact form(s) included on this website or comment form(s) included in our blog

  3. information that you provide to us for the purpose of subscribing to our website services, email notifications and/or newsletters

  4. any other information that you choose to send to us

How We Use Your Data

Personal information submitted to us via this website will be used for the purposes specified in this privacy policy or in relevant parts of the website.

We may use your personal information to

  1. administer the website

  2. deal with enquiries

  3. to enable your e-newsletter subscription

  4. improve your browsing experience by personalising the website

  5. send you general (non-marketing) commercial communications

  6. send you email notifications which you have specifically requested

  7. to manage complaints made by or about you relating to the website

  8. to send other marketing communications relating to our business which we think may be of interest to you by post or, where you have specifically agreed to this, by email or similar technology (you can inform us at any time if you no longer require marketing communications)


If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. A cookie consists of information sent by a web server to a web browser, and stored by the browser. Session cookies will be deleted from your computer when you close your browser. Persistent cookies will remain stored on your computer until deleted, or until they reach a specified expiry date.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.


We do not currently use Google Analytics or any other tracking platform.

How We Share Your Data

Where you submit personal information for publication on our website (e.g. blog comments), we will publish and otherwise use that information in accordance with the license you grant to us.

We will NEVER without your express consent provide your personal information to any third parties for the purpose of direct marketing.

We may disclose information to the extent that we are required to do so by law

Some or all of your data may be stored outside of the European Economic Area (“the EEA”) (The EEA consists of all EU member states, plus Norway, Iceland, and Liechtenstein). If we do store data outside the EEA (this may be the case, for example, if our email server is located in a country outside the EEA), we will take all reasonable steps to ensure that your data is treated as safely and securely as it would be within the UK and under the GDPR.

In addition, personal information that you submit for publication on the blog (e.g. comments) will be published on the internet and may be available, via the internet, around the world. We cannot prevent the use or misuse of such information by others. You expressly agree to such transfers of personal information.

How long we retain your data

We only keep data for as long as we need to in order to use it as described in this Privacy Policy.

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.

Security Of Your Personal Information

We will take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information.

Of course, data transmission over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.

What rights you have over your data

You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.


If you have any questions about this privacy policy or our treatment of your personal information, please write to us by emailing hello@amoreantos.co.uk Tel: 01788 811597

The data controller responsible in respect of the information collected on this website is Amoreantos. We may update this Privacy Policy from time to time and post changes on this website therefore we recommend that you check this statement again if you have any concerns.

This document was last updated 9th September 2018

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